Photography, videography, branding, & social media, with a side of whimsy.

Where’s the Whimsy was started by Claire Whitnah to help brands bring more intention and personality to their content and storytelling. From waiting tables to managing enterprise marketing campaigns, I’ve learned that the best work happens when strategy meets care. I love helping brands, big or small, reach their goals and see the difference thoughtful content can make.

Contact

Content Creation

Did I hike 50+ miles in the New Zealand wilderness with my camera, multiple lenses, a tripod, and a drone to get the shot? You bet. I guarantee high-quality content that brings vision and creativity to life with precision.

Capabilities:

  • Photography - editorial, lifestyle, and brand shoots

  • Videography - Reels, TikToks, Youtube Shorts, and long-form storytelling

  • Drone - aerial shots, landscapes, and dynamic movement

Social Performance & Editing

I transform existing photos and videos into polished, on-brand content designed to stop the scroll and deliver measurable performance across platforms. I also take a hands-on approach to growth, from responding to comments + DMs and identifying strategic opportunities to managing influencer partnerships that amplify your brand.

Capabilities:

  • Editing & Post-Production – polish raw content into ready-to-post assets

  • Reformatting for Social – Instagram, TikTok, Reels, and more

  • Influencer & UGC Content – collaborate, guide, and optimize authentic brand storytelling

  • Social Advertising Assets – visuals and videos built to perform

  • Content Repurposing – turning long-form content into shareable, scroll-stopping snippets

Branding & Strategy

I help brands define their voice, tell their story, and build cohesive strategies that actually work. Whether it’s shaping brand identity, crafting copy that connects, or planning campaigns that move the needle, I make sure every touchpoint feels intentional and on-brand.

Capabilities:

  • Brand Voice & Copywriting – messaging, tone, and storytelling that resonates

  • Marketing Strategy – social, content, email, and campaign planning that drives results

  • Visual & Identity Guidance – ensuring your brand looks and feels consistent

  • Campaign Planning – ideation, rollout, and performance tracking

  • Creative Direction – guiding the vision from concept to execution

Testimonials

“Claire is a wonderful ray of sunshine. I had no idea where to begin with marketing or social media. She’s helped me every step of the way from creating a strategy, filming behind-the-scenes, and posting amazing content that feels like me. She makes working together so fun, and has me giggling regularly.”

— Andrea Fischer, Artist @_andreafischer

“I can’t say enough positive things about Claire. She is a force who doesn’t slow down. In our time working together, she’s helped my restaurants generate millions of dollars in additional sales. She managed our rebrand, new website, e-commerce launch, social, email marketing, and even helped us launch a monthly subscription club yielding an extra 15k monthly. Most recently, she launched a campaign with an influencer that helped us sell over 1,000 chicken caesar wraps in a week. All while helping maintain our brand reputation. Without her, we would have never accomplished as much as we have.”

— Anthony Lygizos, Restaurant Owner of Leven Deli @Levendelico & Leven Supply @Levensupplyco

“We had so much content sitting unused, and Claire completely unlocked it. She approaches everything with both creativity and a clear understanding of ROI. She’s great at making sure everything stays within compliance and legal guidelines. It made the whole process feel seamless and stress-free.

— Brandi Jaylin, Marketing Manager @Transamerica